On the internet people are overloaded with information in the form of articles, videos and info-graphics. It’s not an easy task to rise above the noise and be heard by your potential customers. This is where “story telling” comes to play. By “telling a story”, you can cut through the noise and reach your audience.
The truth about internet is that no one sits down to read an entire article word by word. They would rather skim through the content. By the time they finish reading, your message gets lost, in between the lines. Frame your content as a story with an interesting title, you’ll have your audience hooked from start to finish. You’ll be heard across the noise, effortlessly. But never let your brand get lost in the marketing overload. Make your story memorable just like writers make their characters memorable. Tell a story about who you are and it will stick to their memory. Another advantage of story telling is that everything about your brand is packaged into a narrative and it never gets lost in the inter-webs. Storytelling also personifies your brand. Your customers want to interact with a person than an entity. This is why brands come up with mascots to advertise their products and services. Promoting human connection makes everything tick. When a brand shows that it cares about the world around it as much as it holds on to corporate values, people start noticing them.
The average consumer can easily detect a brand that’s “trying” to be authentic rather than being real. So in order to have their attention, it is important to have a genuine brand story. So prepare your brand to face the consumers and have a brand story.