Studies suggest that by the end of 2014, the number of mobile users will be in par with the number of PC users.
If you are a Web Designer or if you have a website, this fact could pose huge implications for you unless your website is mobile-ready.
As you must already know, websites can be made mobile-ready by primarily two methods – by using Responsive Website Design (RWD) or by designing mobile templates. The problem with the latter is that there are way too many models of cell-phones popping up everyday. Designing templates which are compatible is a very gruesome task, not to mention there are heck lot of devices which come in various forms (tablets, phablets, etc.) to be taken into consideration.
Enter, Responsive Websites!
1. They are smart: One of the biggest advantages of these shape-shifting boggarts is that they adapt to the screen size of the device on which they are being viewed unlike mobile templates, which adapts to the device it’s being viewed on. (One size fits all) That’s it. Problem solved!
2. They are SEO friendly: Having separate mobile template modules means a lot of different pages to index. Chances are, Google bot won’t find that very pleasing. But with responsive websites there is only one home URL to index and G-bot gives it a better score on the SEO chart.
3. They look better: If your mobile template works fine, swell. If not, it will end up in a giant catastrophe of mangled images and displaced text. As for responsive websites, you are in-charge of what the users see.
But don’t be fooled by the simplicity of the whole idea. Whereas mobile templates could be handled with a ‘m.’ prefix, a CSS file and a whole lot less content, Responsive website design is highly complex. Also, if not optimized, responsive website can cause huge loading time which is well.. bad.
But if designed properly, the advantages clearly overcomes these shortcomings and provides the reader a better user experience, and thus lesser bounce rates from your website.
1. Free tool to check whether a website is responsive or not http://www.isresponsive.com
2. Find out your website’s performance and get personalized useful tips for improving it, courtesy of Google http://developers.google.com/speed/pagespeed/insights/
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