A logo is an identity for the public to link services or products to its company. In other words, it is an integral part of a company’s branding. Without branding, it is hard to differentiate between the quality and standards provided by companies. A logo, if designed effectively, can bring to people’s mind the unique selling point of an organization, which as you might expect, promotes the brand on a sub-conscious level.
As technology advanced, logos have undergone some remarkable evolution. But it is mainly because companies changed their brand image over time. As you can see, Indian brands too have managed to get their fair share in riding the wave of change.
Let’s take a look at the logo evolution of some of the prominent Indian brands.
Dabur is a well-known Indian brand in Ayurvedic medicine industry, founded in 1884. The original logo was the Banyan Tree. The new Dabur logo modernizes the 100-year old tradition of the Dabur brand by cleverly transforming the tree. While it retains the banyan tree, it now shows a contemporary image, which matches with today’s lifestyle.
Indian Govt owned Airline company Air India introduced a new logo in 2007. It featured a red coloured flying swan with the ‘Konark Chakra’ in orange, placed inside it.
The flying swan adopted from Air India’s original logo, ‘The Centaur’, whereas the ‘Konark Chakra’ from Indian national emblem.
Bharti Airtel is the world’s fifth largest telecommunication company with 150 million subscribers in India, 40 million in Africa and another 10 million in Bangladesh and Sri Lanka.
In 2010, when their subscriber base crossed 200 million mark, Airtel unveiled a new logo. Airtel’s brand colours are red and white and the new logo is a contemporary depiction of the letter ‘a’ on a bright red background. Airtel named it “The Wave” which according to them represents an unparalleled energy that brings their customers closer.
Postal department of India came up with a new logo in 2008 as a part of a larger makeover process. Colours used were Red and Yellow. Red is traditionally associated with Postal Service as the colour of Post Box. It represents passion, power and commitment. Yellow is the colour of joy and happiness.
Hindustan Unilever Limited (HUL) is an Indian consumer goods company founded in 1932 as Hindustan Lever Limited (HLL). It is owned by Anglo-Dutch Company Unilever which possesses a 52% share in HUL. HUL’s products vary from foods, beverages, cleaning agents to personal care products. In 2007, the company changed its name from HLL to HUL with the unveiling of a new logo. The transformation is symbolic of the company’s mission of ‘Adding Vitality to Life’ .The new logo has borrowed the ‘U’ symbol containing 25 different vitality icons from the Unilever basket.